Wayne Farran
B2B & B2C = H2H
Human to Human
Professional info
Abridged Overview:
For over 20 years I have worked in the Consumer Electronics Industry from a Sales and Marketing prospective across numerous industry sectors including but not limited to; Consumer Retail, Audiology, Aviation, Broadcast, MI and the Telco sector. During this period I have managed teams of Sales and Marketing staff and have successfully developed numerous global brands across Australia and New Zealand.
Within this time I have been responsible for the development, implementation & management of the yearly sales & marketing plans along with the brand communication and PR strategy.
I have liaised directly with Government Departments, National Retailers and Corporate B2B accounts to develop and maintain key relationships at a most senior level. The above has successfully been achieved when working within the confines of both small and large Sales and Marketing budgets.
Business Background - Abridged Overview
National Sales & Marketing Manager - Synchronised Technology
March 2016 - Current
Synchronised Technology draws upon over 40 years of experience to represent and distribute some of the most renowned and respected brands of audio equipment in the world!
My position sees me maintain, develop and establish sales channels; along with the development, management and implementation of marketing plans for both Australia and New Zealand.
I liaise directly with a wide range of national Distributors, Dealers, Specifiers, System Integrators, ICT Engineers, Key Corporate accounts and Government Departments.
Business Development Manager - Atdec Australia
August 2014 - March 2016
Atdec is an Australian designer and manufacturer of AV mounting solutions with offices in Sydney, England and the United States.
Our mounting systems boast superior design. unique features and product flexibility which make our products ideal for a broad range of applications in various markets including commercial space and POS, home entertainment, education, digital signage, healthcare, and the audio visual marketplace.
In my position I liaise directly with a wide range of national Distributors, Dealers, Specifiers, System Integrators, ICT Engineers, Key Corporate accounts and Government Departments, to develop and establish new sales channels for a wide range of products.
National Business Development Manager - HLP Controls
January 2014 - August 2014
HLP Controls distribute an extensive range of high quality measurement, monitoring and control equipment to the food, medical and electrical industries as well as the HVAC and plumbing supplies markets.
During my time as a Business Development Manager I liaise directly with National/Mass Retailers and corporate B2B accounts at a senior level to develop and establish new sales channels across Australia for the consumer range of products.
Marketing Manager - Syntec International / Sennheiser Australia - New Zealand
July 2011 - December 2013
From July 2011 I was appointed as the marketing manager across numerous industry sectors including but not limited to; Consumer Retail, Audiology, Aviation, Broadcast, MI and the Telco sector for the company; covering both the Consumer and Professional divisions across Australia and New Zealand. During my time as the marketing manager my key responsibilities included the development, management and implementation of the yearly marketing plan along with budgetary reporting and analysis of marketing revenue and spend to the Directors.
In addition I oversaw the brand and communication strategy for both Consumer and Trade markets across Media, PR, Advertising and Trade Shows. During this time I also project managed the development and delivery of new company websites and micro-sites that had state-of-the-art functionality.
National Sales & Marketing Manager - Syntec International: Consumer Division
July 2005 - June 2011
During the aforesaid period I was responsible for the setting of yearly sales budgets for all account managers by region, along with the development and implementation of the overall sales strategy across both Australia & New Zealand.
As part of my position I negotiate trading terms, undertook business reviews and liaise directly with Government Departments, National/Mass Retailers and corporate B2B accounts to develop and maintain key relationships at a most senior level.
Over the duration I was also tasked with the creation and establishment of new sales channels within the Telecommunications and IT markets. In addition to this, a continued focus was placed on established sales channel development by further understanding and interpreting markets, competitor dynamics and customer trends. As a result this period saw the establishment of dedicated B2B partnership with fortune 500 companies.
N.S.W Account Manager - Syntec International: Consumer Division
July 2001 - June 2005
During this period of time my primary role was to generate sales from existing accounts along with the establishment of new accounts within the designated territory to further sales. This was achieved by maintaining a regular call cycle to meet with customer expectations, sales targets and deadlines.
As part of this call cycle I managed independent retail accounts, along with state and national based chain/department stores at a state level. Continued focus was placed on identifying new sales opportunities within existing and new accounts by up-selling and/or cross-selling; the management of business relationships and product training with the aim of increasing brand awareness, brand retention and increasing sales.
Store Manager - Campsie Hi Fi
April 1995 - July 2001
My key responsibilities included the development of sales and promotional plans to improve store profitability. On a daily basis I would also oversee financial transactions and banking requirements. In addition I would manage stock control, stock takes and loss prevention.
Computer Skills
Conversant with:
Word
Excel
PowerPoint
Outlook
Publisher
Memberships & Interests
Memberships:
Harvard Business Review
Interests:
Further Education
Boating
Camping
Fishing
Family Travel
Education - Abridged Overview
University of Queensland edX - The Science of Every Day Thinking
2014
The Science of Everyday Thinking Certificate covers numerous areas such as: why people's expectations skew judgements, how people form and change opinions, how to form better decisions and how to identify and understand bias in thought processes and decision making.
ADMA - Multi Channel Direct Marketing
2011
This Certificate provided education on all aspects of effective data-driven marketing across a range of channels being online and offline. It covered database marketing and to drive effective programs for acquisition, conversion and retention. The course also included both Strategy Planning and Campaign Planning.
ADMA - Digital Marketing
2010
This Certificate provided education on all aspects of digital marketing; how to integrate and use them to achieve business objectives. It covered a complete marketing mix that is relevant across multiple roles and disciplines.
The course included subjects including but not limited to; Website Development, Digital Creative, Paid Media, Social Media, Search, Email Marketing Analytics & Tracking, Mobile Marketing, Augmented Reality and Digital for Acquisition Branding and Retention.
University of Sydney - Management Strategies
2001
This Course provided education on essential strategies for managing and leading team members effectively to enhancing their performance along with knowing how to communicate more effectively and how to motivate and handle difficult individuals.
The course included subjects including but not limited to; managing resistance, counselling, coaching and conflict resolution.
University of Sydney - Conflict Management
2001
This Coures provided education on essential conflict management covering how to recognise and respond to tactics that difficult people use in the work place. It provided a solid understanding of conflict along with practical tools for dealing with difficult behaviours and conflicts.
Telstra Australia - Partners in Progress - Advanced Selling Techniques
1996
This Course provided detailed insight into the selling process and the customer decision making process with the aim of closing the sale at the time of engagement.