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Wayne Farran

Experienced Sales & Marketing professional that is passionate about bringing positive change.

Masters Hardware: Perhaps the greatest Australian example of the "Sunk Cost

Masters Hardware: Perhaps the greatest Australian example of the "Sunk Cost

After a lot of speculation, a month or so back Woolworth announced that it was winding up its Masters Hardware operation; but why did the...

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Why have I added a Blog to my Website?

Why have I added a Blog to my Website?

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Success = Talent + Luck.

Look for the Upside in any situation!

Managing Staff Performance: Setting S.M.A.R.T objectives.......

The failure to consider multiple alternatives; a key flaw to any informed decision process!

Masters Hardware: Perhaps the greatest Australian example of the "Sunk Cost

Perhaps we can consider a better reference point for success?

To Plan B, or not to Plan B, that is the question!

Let me tell you a story!

BATNA, is not a dirty word!

The “Principle of Moments” perhaps the argument for Market Segmentation!

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