

The “Principle of Moments” perhaps the argument for Market Segmentation!
Principle of Moments: The Principle of Moments states the moment of any force is equal to the “algebraic sum of the moments of the...


In Business Occam's razor is a great principle to remember: - William of Ockham (c. 1287–1347)
Last week I was faced with making a decision with limited information and/or conclusive data. When considering all of the decisions that...


The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge. - Daniel J Bo
Information Bias Does more information guarantee better business decisions? Chances are NO! Perhaps Professor Igor Ansoff said it best...

Adaptability.....Perhaps the most important word to consider in business today.
I think that Charles Darwin got it right when he surmised that Adaptability was the primary key to survival; perhaps the same can be said...


Don't Plan to make a Marketing Plan!
It's amazing how fast a Business can take off in the early stages; or for that matter not. In some cases a Business may not have a...