

In Business Occam's razor is a great principle to remember: - William of Ockham (c. 1287–1347)
Last week I was faced with making a decision with limited information and/or conclusive data. When considering all of the decisions that...


The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge. - Daniel J Bo
Information Bias Does more information guarantee better business decisions? Chances are NO! Perhaps Professor Igor Ansoff said it best...
Quick Link: Evidence-Based User Experience Research, Training, and Consulting
Jakob Nielsen is widely regarded as an expert in the field of User Experience research. The following link will take you to his company's...