Stop and think before you name your business!
- waynefarran
- Feb 4, 2013
- 1 min read
This week I was given a Business Card.
What I found amazing was the fact that I could not pronounce the name of the business, let alone read it easily due to the colours used on the card.
Upon being presented with the card and struggling with the name the presenter pronounced the name to me and then said that Quote: "Yes it is hard to pronounce".
This got me to thinking why would a company use such a name, considering all of the possible negatives around a poorly chosen company name.
Shouldn't a company name be easily read and pronounced; even more, possibly convey expertise, value, security or trust?
Below is a link to an article on the Entrepreneur web site that looks at the different aspects around selecting a business name. Well worth reading if considering a name for a business.
Wayne~
